Product Designer. Complex Systems.
Building B2B products from 0 → 1
Product Designer. Complex Systems.
Building B2B productsfrom 0 → 1
Pushwoosh
Marketing Automation
Account Activation Rate
+24%
Account Activation Rate
Support Requests
-32%
Affise
Performance Marketing
Workflow Completion Rate
Workflow Completion
+27%
Time-to-Insight (TTI)
-34%
Affise
Performance Marketing Platform
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+35%
Operational Errors
-25%
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+35%
Operational Errors
+25%
Webka
Customer Support Management
Task Success Rate
+31%
Time-on-Task
-22%
Webka
Customer Support Management
Task Success Rate
+31%
Time-on-Task
-22%
Pushwoosh
Marketing Automation
Account Activation Rate
+24%
Account Activation Rate
Support Requests
-32%
Affise
Performance Marketing
Workflow Completion
+27%
Time-to-Insight (TTI)
-34%
Affise
Performance Marketing Platform
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+35%
Operational Errors
-25%
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+35%
Operational Errors
+25%
Webka
Customer Support Management
Task Success Rate
+31%
Time-on-Task
-22%
Webka
Customer Support Management
Task Success Rate
+31%
Time-on-Task
-22%
Process
A flexible design process tailored to complex B2B products.
I work end-to-end, from deep problem exploration to validation and delivery, aligning user needs, business priorities, and system constraints at every stage.
01
Discover
Research & problem understanding.
Understanding users, business goals, and system constraints. I conduct interviews, field research, usability audits, and analyze existing data to identify real problems, risks, and opportunities before any design decisions are made.
Define
Insights & direction
Synthesizing research into clear problem statements, hypotheses, and success metrics. I define scope, prioritize features, map user journeys, and align stakeholders around what we are building and why.
02
Develop
Solution & interaction design
Designing solutions for complex workflows. I create wireframes, prototypes, and UI concepts, iterate on flows and edge cases, and build scalable patterns and design systems ready for implementation.
03
Deliver
Validation & launch suppor
Validating solutions through usability testing and feedback, refining designs based on findings, and supporting developers during implementation to ensure the final product works in real-world conditions.
04
Process
A flexible design process tailored to complex B2B products.
I work end-to-end, from deep problem exploration to validation and delivery, aligning user needs, business priorities, and system constraints at every stage.
01
Discover
Research & problem understanding.
Understanding users, business goals, and system constraints. I conduct interviews, field research, usability audits, and analyze existing data to identify real problems, risks, and opportunities before any design decisions are made.
Define
Insights & direction
Synthesizing research into clear problem statements, hypotheses, and success metrics. I define scope, prioritize features, map user journeys, and align stakeholders around what we are building and why.
02
Develop
Solution & interaction design
Designing solutions for complex workflows. I create wireframes, prototypes, and UI concepts, iterate on flows and edge cases, and build scalable patterns and design systems ready for implementation.
03
Deliver
Validation & launch suppor
Validating solutions through usability testing and feedback, refining designs based on findings, and supporting developers during implementation to ensure the final product works in real-world conditions.
04
Process
A flexible design process tailored to complex B2B products.
I work end-to-end, from deep problem exploration to validation and delivery, aligning user needs, business priorities, and system constraints at every stage.
01
Discover
Research & problem understanding
Develop
Solution & interaction design
03
Define
Insights & direction
02
Deliver
Validation & launch support
04
Skills
UX Design
UX Design
UI Design
UI Design
Product Design
Product Design
Design Systems
Design Systems
Interviews
Interviews
AI
AI
Research
Research
Interaction Design
Interaction Design
User Testing
User Testing
Usability Testing
Usability Testing
Animation
Animation
Leadership
Leadership
UX writing
UX writing
Skills
UX Design
UI Design
Product Design
Design Systems
Interviews
AI
Research
Interaction Design
User Testing
Usability Testing
Animation
Leadership
UX writing